Mapping content to strategy
EOP Media consultants are specialists in the following areas:
At EOP Media, research and analysis is categorized under our mapping services. This is not an effort to create confusion but it places the focus on the tools that are created as a result of the research. A research project to define market segments results in a complex set of data. This data is merely information until the segments are mapped to messages, information and products. The process of mapping is similar to that of completing a puzzle but this puzzle provides more than a way to pass the time; it provides valuable information that can be used by your staff in their daily communication activities.
Mapping services include:
- Research
- Audience Identification
- Segmentation
- Perceptions Testing
- Content Mapping
- Message Mapping
- Web Analytics